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Be Ready to be Personal
Not all customers want a relationship with your business, but for those that do, make it happen by being accessible, responding, and reaching out. You don’t have to pretend to be a person, be yourself.
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Stand Your Ground
Being customer friendly doesn’t mean you have to be all things for all people. Celebrate your small businesses uniqueness and attract customers who are more likely to dig what you do.
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But, Don't Fake It
People know when you are genuinely caring about them and when you are just trying to drum up more business. If you show real love to your customers, they will repay you with kindness.